Adhesives (for Lightweight Posters) 

The use of adhesives is an easy and renter-friendly way to hang posters since you don’t have to use the drill. However, this method only works best for posters that aren’t framed and lightweight artwork that weigh less than 5 lbs.  

Using adhesives is quite straightforward, too. Place your poster face-down on a clean, flat surface and apply the adhesive to all its corners, the center, and the midpoints between the corners.  

Below is the list of adhesives you can use to display your poster and other small, lightweight wall decorations.  

Double-Sided Removable Tape 

Double-sided removable tape offers a gentle adhesive that doesn’t leave a mark on the wall or damage the poster. Some tapes come with a thick foam base that acts as a cushion to protect the poster and the wall paint, while absorbing vibrations to keep everything in place.  

These removable tapes are sometimes called poster tapes that are often used to mount posters and lightweight decor on wood walls, painted walls, tiles, refrigerators, vinyl wallpaper, and glass.  

3M Command Strips 

3M Command Strips come in different shapes and sizes. They are sometimes included as a poster accessory because they are quick and easy to install, and don’t damage the wall with proper use. They also work well with textured and brick walls.  

If you are looking to reuse or reposition your poster in the future, use the removable Command Strips variant.  

It is also important to note that sometimes Command Strips can peel off the paint when you remove them from the wall. To avoid any damage, use a heat gun or a blow dryer to warm them up before scraping them off the surface. 

Mounting Putty 

Mounting putty often comes in small squares with a texture that’s almost similar to a dough. It’s excellent for displaying posters and other lightweight wall decor and works great on painted walls, wood, tiles, plastics, metals, and glasses.  

Scotch Magic Tape  

Magic Tape is virtually invisible once you apply it on posters and walls. In fact, you can even use it to fix tears on posters because it won’t show on the surface.  

In addition, you can write on Magic Tape with a marker, pen, or pencil.  

Heavy-Duty Mounting Tape  

Heavy-duty mounting tape is coated with adhesive on both sides and is ideal for mounting slightly heavier posters. Some brands such as Gorilla have tapes that are weatherproof and provide a long-lasting bond. 

Alternatives to Adhesives 

If you don’t want to put any adhesive product on the poster directly, consider the alternatives below: 

Slide Binders  

Slide these binders through the top edge of the posters to turn them into wall art. For extra stability, you can add another binder at the bottom of the posters to give them more weight.  

Next, hang your posters from rods, hooks, nails, or screws.  

Binder Clips 

Use these clips to hang posters, photos, postcards, and other smaller prints. However, be careful when using them to avoid creases, folds, and tears on the corners of the posters.  

Bib Clips 

You probably recognize these metal chains that your dentist uses to hold your towel in place. However, these bib clips also make a great way to display posters.  

Hang these bib clips from a single hook or nail to upgrade your boring wall.  

Pants Hangers 

Display your favorite posters using pants hangers that have a frame and clips you can snap right on and off easily. Although you can use them as-is, you may want to paint the wood to give them a more curated look.  

Tools and Hardware (for Large and Framed Posters) 

For framed posters that weigh more than 5 lbs., you need special tools and hardware to distribute the weight over a larger area, thereby preventing them from tilting and falling.  

Nails 

The ideal nails to hang posters or any wall decor will depend on the wall. If your wall is made of concrete, use a hardened steel nails or concrete nails, which penetrate through the hard surface without bending. 

Screws 

Screws are generally stronger than nails, so they are a great option for hanging heavier framed posters. Just make sure you use the appropriate screws for the material the wall is made of.  

Drywall Anchors 

Drywall anchors, also called wall anchors, are inserts that you combine with their matching screws to create a strong mount. They work by gripping the drywall, resulting in stronger and more stable mount.  

Hammer 

Not all hammers are created equal. Thus, do not use a lightweight hammer on tasks that require heavy blows. Make it a habit to inspect your tools before starting any DIY project to ensure that all parts are secure. 

Hammer Drill 

When using a hammer drill, apply a steady and even pressure rather than use excessive force. Don’t forget to check for cables, pipes, conduits in or behind walls before drilling. 

Safety Equipment  

Use safety equipment and gears, such as goggles, earplugs, and dust mask when using hammer and power tools. Goggles are particularly important to avoid debris from hitting you in the face or eye.

Poster Care and Maintenance

If you ever wonder how can you maintain posters and keep them in pristine condition for many years to come, follow these tips: 

For posters with creases and folds, you can iron the wrinkled surface using the lowest heat setting. To avoid damaging the graphics, position your poster face down and cover its back with a cotton sheet (e.g., bath towel).  

• Other ways to remove wrinkles on a poster include using a bit of steam, adding weight, or spraying a special solution.  
• Dust posters regularly using a soft, dry paint brush or a feather duster. Don’t use any moisture or cleaning products on paper or cardstock posters to avoid the risk of damage.  
• Store or hang posters away from direct sunlight, as constant sun exposure can cause the graphics to fade. Finally, keep posters away from humidity, moisture, and extreme temperatures by storing them in dry, well-ventilated areas.

With these different methods to hang posters, you can now transform your plain wall into your home’s centerpiece. 

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The Best Way to Hang Posters — Signage 101

Posters are one of the most popular and versatile forms of marketing and communication. When you think of posters, you often think of the standard sizes for room decorations and the sizes they usually come in. Most posters have standard sizes, from the letter size (8” x 11″), small (11” x 17″), medium (18” x 24″), and large (24” x 36″). It’s common for organizations and business owners to print their posters in these standard sizes for consistency, cost-efficiency, and visual appeal. 

Still, the perfect size for a poster can vary depending on the location and its purpose. Understanding the standard sizes for different locations can help you design and print posters that capture attention and communicate your message. 

This article will explore the typical poster sizes for various locations and offer some design tips you can use. 

Cinemas and Theaters 

Movie theaters have long relied on posters to advertise upcoming films and promote the ones currently showing. These are usually the first seen when entering a theater, and their eye-catching appeal is always visible from a distance, especially in crowded areas like lobbies or entranceways. For this, you’ll need larger posters ranging from 27” x 40″ to 40” x 60″. 

• Standard Sizes: 27 x 40″ (official movie posters), 40 x 60″ (bus stop size) 

• Reason for Size: The poster dimensions offer a balanced canvas for images and text, ensuring the movie’s key details are displayed clearly. 

• • 27” x 40″ posters are the standard for official movie posters installed on the “Now Showing” and “Next Attraction” Booths. 

• • 40” x 60″ posters are used to promote movies outside the cinema, such as bus stops, fences, or building exteriors. 

• Design Tip: Use vibrant colors, high-resolution images, and minimal text to maintain the visual impact. The poster design should also accurately reflect the theme and story of the movie to prevent misinformation and false advertising. 

Stores, Shops, and Restaurants 

Retail spaces, small businesses, and dining establishments often use posters to announce promotions, new products, or events. The posters’ sizes usually depend on the store layout and the level of promotion they want for their sales and campaigns. As such, they usually range from 18 x 24″ to 24 x 36″, with the 22 x 34″ size hitting the sweet spot. 

• Standard Sizes: 18 x 24″ (medium), 22 x 34″ (decorative), 24 x 36″ (large) 

• Reason for Size: These poster sizes are optimum for interior decor, specifically for small shops and restaurants. Promotional poster sizes also often reflect their design.  

• • You could print numerous, smaller, simpler posters that you can plaster all around the area. 

• • Another option is to have one large advertisement design that attracts people as the center of attention. 

• Design Tip: Make the message or campaign the focus of your design — use bold fonts and eye-catching colors to direct customers’ attention. 

Public Events and Trade Shows 

Trade shows and public events usually require larger posters that can draw attention from a distance. At the same time, smaller posters can give attendees a closer look at the business or event they are interested in. These posters are often used to advertise booths, symposiums, or schedules. 

• Standard Sizes: 24” x 36″ (large posters) and 18” x 24″ (medium posters) 

• Reason for Size: Variety is key to attracting many people to your trade show booth or symposium. These posters can be plastered anywhere within the area. You can also plan which poster sizes are optimal for a specific location. 

• • A large poster ensures your message can stand out among other booths and displays in a crowded space like a trade show. Display this prominently near your booth or on the stage if you are presenting. 

• • Medium-sized posters are great in large quantities and can be posted on all available and allowed areas within a trade show. 

• Design Tip: Keep the design simple and include essential details like your company name, booth number, and key products or services. You can also go interactive and include a QR code so they can access your website immediately. 

Outdoor Posters 

Posters used outdoors must be large enough to be seen by passersby, whether on foot or in vehicles. These posters must also withstand various weather conditions and remain visually striking. You can use the sizeable standard poster sizes or billboard-sized posters. Of course, the bus stop poster sizes are optimal for most outdoor locations. 

Standard Sizes: 24” x 36″ (large posters), 27” x 40″ (billboard-sized posters), 40” x 60″ (bus stop posters)  

• Reason for Size: The larger dimensions are critical for readability from a distance, especially in busy outdoor settings. Some outdoor spaces may also require permits and approval before posting your posters, so going for larger sizes in small printing quantities is your safest option. 

• • 24” x 36″ large posters are excellent for promoting outside your shop or restaurant. 

• • If you want to showcase your sale or promotion in different areas, the 27” x 40″ billboard size can get you the proper visibility and brand awareness. 

• • Once all the permits are approved, you can start posting the larger 40” x 60″ posters in public areas such as bus stops, fences, and park walls. 

• Design Tip: Use bold typography and high-contrast colors to ensure readability and keep the message concise. You may also want to design posters that can be approved more quickly and are appropriate for outdoor settings. 

Printing posters in appropriate sizes is crucial for maintaining uniformity and maximizing the visibility of your marketing efforts. The right poster size helps your message stand out and be easily understood, whether indoors or outdoors.  

That said, just because specific sizes have become “standard” doesn’t mean these are the only sizes you can use. Get creative and execute your posters with the right images and sizes that fit your vision, then post them in places that will attract the most attention. 

When you’re ready to create your posters, Signs.com offers everything you need to bring your vision to life, from standard sizes to custom designs. 

Related Articles:

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What Are The Best Poster Design Programs That Creative Designers Use?

The Best Way to Hang Posters — Signage 101

Standard Poster Sizes – Signage 101

How Do You Smooth Out Vinyl Banners?

There are two ways to get wrinkles out of vinyl banners: lay them out and use natural heat from the sun or use artificial heat.

Before getting started, make sure that the banners are clean. Any dirt or grime can make the process of removing wrinkles messier and harder. It’s best to use a soft cloth with warm water to clean your vinyl banner, then dry it quickly with a dry cloth before beginning.

Method 1: Use Natural Heat From the Sun

Using natural heat is the best method to remove wrinkles from vinyl banners. This option works well when it’s sunny and warm outside. The heat from the sun will soften the vinyl material and naturally smooth out wrinkles in your banner. This may take a few hours or even up to a day or two, depending on the size of the banner, the amount of sunlight, and the severity of the wrinkles.

To speed up the process, use gravity and tension to stretch out the vinyl. If the banner comes with grommets, you can hang the vinyl banner against a wall, facing the sun, and add weight like partially filled water bottles to flatten creases. When laying the banner flat, place weights in the corners to prevent it from rolling up. Using grommets, bungee cords, zip ties, or rope to display the banner tautly will also help remove wrinkles and creases.

Method 2: Use Artificial Heat

Use a heat gun, handheld steamer, or a hairdryer to smoothen any wrinkles. In the absence of natural heat, artificial heat can be used to help remove wrinkles from your vinyl banners. Remember to exercise caution when using artificial heat as too much of it can permanently damage or completely ruin your vinyl banner.

Follow these tips when using artificial heat to remove wrinkles from your vinyl banners

1. Avoid direct contact with the vinyl banner. Placing the heat source too close to the banner can damage the vinyl material so point your heating device a few inches away from the banner   
2. Always operate on a lower heat setting. You can also try shifting between the lowest heat setting to medium heat at most depending on the tool you’re using. 
   
   
3. Before heating the entire banner, test the device in one corner of your vinyl banner to ensure that the it’s warm enough to straighten a wrinkle without melting the material. You can also test it on a piece of fabric to gauge whether the heat is too high or just enough.
   
   
4. Avoid directing artificial heat in one area for too long. Even a low heat setting held in one place for too long can cause damage to your vinyl banner. 
   
   
5. Only heat the non-printed side while trying to remove wrinkles or creases. 
   
   
6. When working with a banner printed on both sides, place a soft cloth or piece of fabric between the heat source and the vinyl banner to avoid causing permanent damage. Place the banner printed side down on a clean flat surface, such as the table or the floor. Use a heat gun, handheld steamer, or hairdryer on low heat to slowly pass over wrinkled areas and flatten the creases on the banner. If needed, use your hand to help flatten out the wrinkles.

A Word on Irons

Avoid using an iron to remove wrinkles from vinyl banners. Although some people claim that using an iron with improvised technique meant to prevent damage, it is not a safe option, it is not a safe method of smoothing your banner. The weight of most irons and the potential for direct contact can cause damage to the material. 

How to Store Banners Properly and Prevent Them From Wrinkling

Vinyl banners are durable and have a long lifespan, but they need to be stored properly to minimize wrinkles and creases. To ensure the longevity of your banner, follow these tips: 

1. Store the banner in a cool and dark area away from direct sunlight or any heat source to prevent fading and damage.
   
   
2. Roll the banner instead of folding it to prevent creases from forming. Use a cardboard or plastic tube core for rolling and avoid placing heavy objects on top of it. Even a rolled banner with a weight on top of it can result in creases or fold lines. 
   
   
3. Keep the banner in its original packaging. Some banners come with a storage bag, while others are packed in a box. If possible, store your banner in its original container to protect it and keep it clean. 
   
   
4. If you intend to store your banner for a long time, unroll it occasionally to avoid wrinkles and prolong its lifespan. 

Vinyl banners are effective promotional tools that help bring more customers to your business, while a wrinkled banner can drive away potential customers. Keep banners in excellent condition by storing them properly and using the right techniques to remove its wrinkles. With that being said, remember that all vinyl banners have a lifespan, and after years of use, it may be time to replace your banner if the wrinkles and creases don’t come out. 

How To Remove Wrinkles From Vinyl Banners

Before we get too carried away, let’s define some of the head terms surrounding images, photos and resolution we will be frequently referring to:

• Image Resolution – Also referred to as “resolution” or “print resolution”, image resolution is the value that determines the quality of an image when it is printed onto any given material (photo paper, vinyl, etc.). Generally speaking, resolution is measured by the number of pixels (or dots of ink) that run along a single inch of a printed image. The more pixels contained within an inch of printed material, the higher the resolution i.e., or the higher the quality of the photo.
• Image Dimensions – Also referred to as “pixel dimensions”, image dimensions designate the number of pixels that comprise the width and height of any given image. For example, if I were to take a digital image that is 1,200 pixels wide and 1,000 pixels high, then the dimensions for that image would be 1,200 x 1,000 pixels. The dimensions of an image are used as an indicator of an image’s size. The higher the dimensions, the larger the image. The dimensions of an image are critical in determining how that image will look when displayed on a computer screen, monitor, or printed material.
• Pixel – Pixel stands for “picture element” and is the smallest element or building block, used in the creation of an image. Every digital image is comprised of a grid of tens, hundreds, or thousands of square pixels, each containing a single hue/color. When a group of pixels are placed together and viewed at the right distance, they give the appearance of a smooth, continuous image. However, if you were to look close enough at any image you would be able to identify each individual pixel making up that image. One thing to note is that each pixel actually gets its color from three subpixels (which are red, green, and blue in color) that blend together in a unique way to produce the needed color for that pixel.
• PPI – PPI stands for “pixels per inch” and is used to measure the digital resolution of an image. Each digital image is comprised of pixels, and PPI tells you how many pixels of that digital image will be contained along a single inch of material when that image is printed.
• DPI – DPI stands for “dots per inch” and is used to measure the printed resolution of an image. When an image is printed, the printer places a large number of small dots of ink onto the material you are printing on, which produces the final printed image. DPI determines how many dots of ink are placed along each inch of the width and height of the printed image.
• Megapixel (MP) – One megapixel equates to one million pixels (1,048,576 pixels to be exact) and is a unit of measurement for the pixel count of a digital image. Digital cameras are assigned a megapixel count, which tells you how many pixels are contained within the image that is captured by the camera. For example, if I take a photograph using a 10mp (short for megapixel) camera, then that image will be composed of up to 10 million pixels. To determine the megapixel amount of any given image, take the image’s width in pixels and multiply it by the image’s height in pixels. For example, if I have an image that is 4,032 x 2,268 pixels then it would be 9.1 megapixels (4,032 x 2,268 = 9,144,576 pixels).

What is the difference between PPI and DPI? Which should I use?

Both PPI (pixels per inch) and DPI (dots per inch) refer to the resolution of an image. Due to this fact, these terms are frequently used interchangeably, even though they technically are not the same thing. 

PPI refers to the digital resolution of an image, counting the number of pixels that will be contained along one inch of printed material. PPI is used when you are figuring out the resolution of your image based off of the number of pixels the image contains compared against the actual size of your printed image. This means when you are looking at the pixel dimensions of your image on your computer or phone you will need to take the number of pixels in your image (width and height) and divide it by the number of inches you are wanting for your photo print (width and height). This will tell you what the resolution of your image will be based on the number of pixels per inch.

DPI refers to the printed resolution of an image, counting the number of dots of ink that will be contained along one inch of printed material. This measurement is the more literal of the two, as printers do not print actual pixels, but rather dots of ink that give the appearance of pixels when grouped together. Therefore, DPI is a specification that is tied to the printer you are using. There are some printers that are only capable of printing up to 150 dpi whereas others can print to over 1,800dpi. The more dots of ink that are contained along an inch of printed material, the higher the quality the photo print will be.

So, which should you use when determining your resolution? Honestly, this comes down to your personal preference. The reason we say this is that whether someone provides a print shop with an image that they have designated as either 300 ppi or 300 dpi, the image will be put through the same printing process and converted to the correct resolution based off of the printer being used. The relatively small (and frankly, quite confusing) distinction between the two is why you will see some photo editing software use PPI whereas others will use DPI.

Generally speaking, all you need to know moving forward is that PPI and DPI are indeed different, but they bleed over one another in so many applications that it has become very common to use them synonymously (we recommend leaving it to the print shop to worry about making the distinction).

To avoid confusion with jumping back and forth between the two, from here on forward we will use PPI when referring to resolution. 

How do I determine the resolution of my image?

You have an image that you want to turn into an outstanding photograph, banner, or sign. Great! But how do you determine how good that image is going to look when printed? There are two things you will need to note when trying to determine the printed resolution of your image:

1. The pixel dimensions of your image

2. The physical size of the photo or sign you want to print

As mentioned above, the first step is to determine the pixel dimensions of your image. How exactly do you do this? There are several ways you can find out the pixel dimensions of an image:

On your Android device – Finding the pixel dimensions for an image on your android will vary based on the model of phone you are using, but with most androids, all you need to do is select an image in your gallery and view the details of that image (usually contained within some kind of menu icon). Here is how you would find it on a Samsung Galaxy S24:

1. Go to your image gallery.

2. Select the photo you want.

3. Click the … found on the top right.

4. Scroll to bottom of page to find image size (labeled as the resolution).

On your iPhone – If you are using the Photos app, here’s a quick guide on how to view an image’s resolution.

1. Open the Photos app and select the image you want to print.

2. Swipe the photo upward to see the specifications of the file.

3. You can also click the letter i found at the bottom of the screen to see the image’s ppi.

On your PC – To find the dimensions of an image you have stored on a PC (running Windows 10 or later), follow these steps:

1. Open the File Explorer and find your image.

2. Right-click on the image and click on Properties.

3. Click on the Details tab in the window that pops up.

4. You can now see the dimensions of your image.

On your Mac – To find the dimensions of an image you have stored on a Mac (running macOS Sonoma), follow these steps:

1. Open the Finder application and locate your image.

2. Double tap the trackpad and click on Get Info.

3. In the window that pops up, click on More Info.

4. You can now locate your image’s dimensions.

Through Adobe Photoshop – Follow these steps to find the dimensions of your image using Adobe Photoshop 2024:

1. Open your image in Photoshop.

2. Go to Image > Image Size.

3. You can now see the dimensions of your image. In this window you can also play around with the Width and Height to figure out what resolution your image will be at whichever size you input.

Through Adobe Illustrator – Follow these steps to find the dimensions of your image using Adobe Illustrator 2024:

1. Open your image in Illustrator.

2. Select the image.

3. Navigate to the Properties tab on the right-hand side of the window.

4. You can now see the dimensions of your image. You can change the pixel dimensions of your image here, but if you increase the size past the original file size you will end up with a blurry image.

Now that you have found out the pixel dimensions of the image you want to use it is time to move on to Step 2. This step is easy because it is entirely up to you. All you need to do is determine how big you want your printed photo to actually be. Are you just looking for a cute little 4” x 6” photograph to put in a scrapbook, or do you need a banner that is 12’ wide and 6’ tall? Whichever size you need, your image has to be large enough for you to create a crisp print.

Once you identify the pixel dimensions of your image and the physical size of your print, you are ready to get a clear sense of how good your image is going to look when printed. To do so, simply use the following formula:

Image width or height (pixels) / Print width or height (inches) = Print Resolution (ppi)

As an example, let’s say I have an image I took on my smartphone that is 2,400 pixels wide and 3,000 pixels tall (2,400 px x 3,000 px) and I want to use it to print an 8” x 10” photograph. Let’s take this and apply it to our formula:

Image Width (2,400 pixels) / Print Width (8 inches) = 300 pixels per inch (ppi)

Image Height (3,000 pixels) / Print Height (10 inches) = 300 pixels per inch (ppi)

This equation tells us that if I were to print a 8” x 10” image, the resolution would be 300ppi (translation: there would be 300 pixels along each inch of printed material). Check out the following table to see a few more examples of image sizes and their resolution at certain print sizes:

Now back the question we are trying to answer — what is the best resolution? Is it 300, 150, 75 ppi or something else? The truth is, it’s a case to case basis. Let’s continue forward to find out.

What is the Best Resolution for Banner Printing?

One of the most “recommended”, “best”, or “standard” resolution you will read or hear about is 300 ppi. The main reason for this is that the standard human eye is rarely unable to discern greater detail in images printed any higher than 300 ppi, thus making it the general cut-off line for resolution.

While this is usually a great resolution to print at, it is incorrect to immediately jump to the conclusion that this should be used for all print jobs. In some circumstances, this may be a much higher resolution than it needs to be and in others, it may be lower. Ultimately, the best resolution for printing comes down to two main factors – expected viewing distance and what it is you are printing.

The expected viewing distance is the most important factor in determining what resolution you should print in. When getting ready to print a banner or signage, ask yourself generally how close will people be when viewing it. The answer to this question makes all the difference. A general rule of thumb to follow is the closer the expected viewing distance, the higher the resolution the image needs to have.

For example, say you want to print some business cards. When people look at your business cards, they will be holding it in their hand and will view it at about a foot or two away from their eyes. This tells you that you will need to go with a bit of a higher resolution. On the flip side, if you are printing a billboard designed to be viewed by passing cars on the highway, your expected viewing distance is going to be much further (100 feet – 300 feet), allowing you to get away with a much lower resolution. Here is a chart to give you some recommended resolutions to print at based on viewing distance:

Here’s another way of looking at it:

Why would you want to use a lower resolution just because your image is going to be viewed further away? Generally speaking, the further away something is viewed, the harder it is to distinguish between different resolutions. Take, for example, the following two images. The image on the left was printed at 300 ppi and the image on the right printed at 72 ppi and they are both being viewed approximately 20 feet away.

Pretty hard to tell the difference, right? But wait! Let’s get a closer look (now only 3 feet away) to see if we can start to notice any changes.

Now it is much easier to spot the difference. If you were planning on displaying this photo in a setting where people would be viewing it from 20 feet away, then you would be fine going with the lower resolution (72 ppi). However, if you were in a setting where people will be viewing it up close then you would want to go with the higher (300 ppi). If you are unsure how close people will be getting to your print, then print your photo at the highest resolution your image will permit.

What does this mean image resolution for banner printing? The pixel size of a printable banner depends on the desired physical size of the banner and the printing resolution (PPI). For example, a banner meant to be printed at 8 feet wide (96 inches) by 3 feet tall (36 inches) at a resolution of 100 ppi would require an image with pixel dimensions of 9600 px x 3600 px. It’s important to consult with your printer for their specific requirements, as resolutions can vary based on the viewing distance and banner material.

The resolution for banner image sizes typically ranges from 100 ppi to 150 ppi for large banners viewed from a distance. For closer viewing distances, such as at trade shows or presentations, a higher resolution of up to 300 ppi may be recommended. The key is to balance file size with the expected viewing distance and print quality requirements.

Pull-up banners, often used in conferences, tradeshows, and indoor events, require a resolution that ensures clarity at close viewing distances. A minimum of 150 ppi is recommended but aiming for 200 ppi to 300 ppi can give you an even sharper banner resolution image. As pull-up banners are typically viewed from closer distances than larger outdoor banners, the higher resolution will ensure your message is conveyed with crisp, clear visuals.

There are several reasons why you wouldn’t want to try and always print at a resolution such as 300 ppi regardless of the viewing distance, including the following:

• Nearly Impossible to Achieve – Let’s say you want to print a banner that is 96” (8’) x 64” (5’ x 4”) tall. If you were to print that banner at 300 ppi, then you would need to use an image that is 28,800 pixels wide and 19,200 pixels tall (a whopping 553 megapixels in size)! Most consumer digital cameras on the market today rarely go over 30 megapixels, so good luck finding one that is over 500.
• Unnecessary – As illustrated in the example above, at certain viewing distances it is near impossible to tell the difference between a 300 ppi printed image and a 72 ppi one.
• Large File Sizes – The higher the resolution, the larger the image needs to be. The larger the image needs to be, the larger the image file will be. If you try to provide a print shop with an extremely large file to achieve a resolution that is not necessary, then there is a very good chance they will be asking you for an alternative image that is smaller. Large image files take more time to work with, load, print and transfer, making the print job cost more for them and you.

How do I get a photo that is high resolution?

Let’s say Mother’s Day is coming up, and you decide you want to print a gorgeous, 18” × 12” photo of you and your family for your mother. You want the best resolution you can get, so you know you need to get your hands on an image that is large enough to come out looking crisp and clear. How do you get an image that is large enough for your needs? Let’s look at some do’s and don’ts for getting a high-resolution photo:

Avoid the Following Printing Pitfalls

Downloading photos from social media

Facebook has all of my great photos, so I can just pull one from there and I should be good to go, right? Wrong! If you want to achieve a high-resolution photo, avoid using downloaded images from social media. Every time you upload an image to your favorite social media platform, they are compressing that image into a much smaller file size for storage management purposes. You may not notice the difference in quality when looking at the image on your phone or computer, but if you were to download that image and use it to print a photograph, the loss in quality would immediately be noticed.

As a test, we uploaded the following image to Facebook:

The original pixel dimensions of this photo were 4032 px x 1960 px. After uploading the image, we downloaded it from Facebook. The result? The dimensions for the downloaded image had been changed to 1110 px x 540 px. That’s a 72% loss in image size and quality!

In 2024, many social media platforms have improved their image processing algorithms to reduce quality loss upon upload, though compression is still a factor. High-resolution image hosting has become more common, allowing for better quality downloads. However, for printing purposes, sourcing images directly from the original high-resolution files remains the best practice, as this ensures the highest possible quality is maintained from source to print.

Downloading photos from websites (and yes, that includes Google Images)

One of the main goals for websites is to achieve maximum speed and performance. As a result, images used on websites are generally the smallest and lowest quality they can be in order to decrease load times. As with images from social media, these images might look great on the website, but if you were to download them and used them to print, the quality would not be high enough to achieve a high-quality print.

Using screenshots from Your Computer or Phone

If you can’t download images from social media, websites, or Google Images, then how about just taking a screenshot of the image and using that? Another big no. The screenshots taken on your phone or computer are created at very small pixel dimensions and will also result in a low-quality print if used.

Aim for the Following Printing Habits

Photos taken directly using your phone or digital camera

Without a doubt, the best source of images that will result in a high-resolution print is the direct source that created the image. One important thing to note, however, is cameras are not the same when it comes to resolution. This is where megapixels come into play. One megapixel stands for one million pixels (the exact amount is 1,048,576 pixels), meaning that for every megapixel in a digital image there are one million pixels making up that image.

When you see a digital camera with an assigned megapixel count, this tells you how many pixels are capable of being used to create an image captured through that camera. For example, if you take a photo using a 24-megapixel camera, then the image that is produced is capable of being made up of 24 million pixels. After I have captured the image with the camera, I can look at the pixel dimensions for that image to see if this holds true. In this case, we’ll say the dimensions of my image were 6000 px x 4000 px. If I multiply the pixel width of the image by the pixel height of the image I will get my total pixel count for the image, which is 24,000,000 (24 megapixels).  

The higher the megapixel count on a camera, the higher pixel count in the images created by that camera. Therefore, if you want high-resolution photos you will need to use an image that was captured from a camera with an adequate megapixel count. Here is a chart showing some of the most common types of digital cameras and their megapixel counts:

What type of file does my image need to be?

Now that you know the size your image needs to be, it’s time to determine what type of image file you want to use. First things first, it is important to make the distinction between raster graphics and vector graphics. 

A raster graphic is a digital image that is comprised of individual colored pixels grouped together to create the appearance of a smooth, continuous image. When a raster graphic is created, it contains a certain pixel count which cannot be increased. You are able to increase the size of the image, but all that is happening is you are increasing the size of each individual pixel. The more you expand a raster graphic past its original size, the blurrier the image will become. Raster image file extensions include TIFF (.tif), JPEG (.jpg), GIF(.gif), PNG (.png), and BMP (.bmp).

A vector graphic is a digital image that uses mathematical equations to produce an image made from lines and shapes that can be scaled to any size without loss of quality or fidelity. Vectors are created in illustration software programs, such as Adobe Illustrator. Vectors are generally used to create illustrated artwork, such as icons, logos or murals. They are not used for standard photographs. If available, they are the ideal image type for large format printing, due to their ability to scale to large sizes without becoming “pixelated”. Vector image file extensions include .SVG, .EPS, .PDF, .AI, and .DXF.

If you are printing a photo you have taken on your digital camera or smartphone, then you will be printing a raster image. The majority of digital cameras and smartphones today create images in the JPEG format. This file type works great at producing a quality images at a compressed, manageable file size. If you need to print some type of graphic or illustration that has a transparent background, then you will want to go with the PNG file type, as it allows a transparent background. If you are printing a very large raster image, you will want to consider using the TIFF format, as they are used as large image files without any compression or loss in quality.

In the context of banner printing, choosing the right file format is crucial for achieving the best visual impact and durability. Vector formats like SVG, EPS, PDF, AI, and DXF are typically the best choices for banner printing. These formats ensure that your designs can be scaled to large sizes without losing quality, making them ideal for the crisp, clear visuals needed for banners.

Time to wrap things up

Feel like you know a little bit more about image resolution now? We sure hope so! To sum things up, here are a few points to remember:

• Image resolution determines the quality at which an image will print and is measured using PPI (pixels per inch) or DPI (dots per inch)
• PPI and DPI have their differences, but they cross over in so many applications that they are frequently used interchangeably. Whether you choose to use PPI or DPI, your print shop will help you make sure you get the resolution you are after.
• There isn’t really a universal or “best” resolution for printing. You should determine the resolution to print at based on what it is you are printing and what you are expecting the viewing distance to be for your printed piece. The closer the viewing distance, the higher the resolution.
• It is very difficult to discern the difference in resolution for anything higher than 300 ppi, which is why that resolution is often referred to as the “professional standard”.
• For printing purposes, do not use images that have been downloaded from social media or a website. Use images that have come directly from the source – the camera that was used to take them.
• Every camera has a megapixel count assigned to it. Make sure you take your image using a camera that has a high enough megapixel count to meet your print size needs.
• Be sure to choose the right file type that will satisfy the needs of your image/print.

Have an image that you would like to turn into a stunning photo print, sign, banner or decal? Upload the image to our easy to use online design tool and get started today! If you have any additional questions regarding resolution feel free to contact us as we will be happy to help.

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We’ll answer what large format and small format printing are and give you ideas and examples to help you know where to start on your print project.

What is Large Format?

Large Format (which is also known as wide format) is any print with a width between 18” and 100”. Print widths that are over 100” wide are super wide or grand format. There are several applications to large format printing. Many businesses utilize large format print materials for aluminum signs, banners, vinyl lettering, vehicle decals/wraps and more. You’ll often see examples of large format prints in retail stores. Many stores will hang promotional signage up in storefront windows as well as within the store from the ceiling tiles. Take a look that the following table to see some of the most frequent types of large format print applications along with common sizes and uses.

There are a few different methods for printing large format. The earliest prints in large format were completed using lithography and screen printing technologies which are still used in certain situations today. In lithography and screen printing, material is laid flat while the press or screen with the design works ink into the material leaving the impression. In some cases, the material is laid in a movable bed and rolled through the press to apply the ink. As you might imagine the larger the desired print, the longer the setup time and thus more expensive each single print costs.

Near the end of the 20th century, large format truly took off with the advent of digital printing methods. Inkjet, laser, and UV Printing have evolved rapidly. You can now print very clear images in vibrant color on nearly any substrate. Most digital printers today have a feeder which pushes the material through the printers allowing inks to be applied from the printhead. These are called roll printers (aka “roll to roll”). Some digital printers are designed to print on rigid materials like the aluminum signs mentioned above. The material is loaded onto the bed and pushed through the print heads on rollers—these are called flatbed printers. See the examples of both below:

The most common types of large format printing today are:

• Screen Printing – a process that involves transferring ink through a screen. This method works particularly well with fabrics and were the same design will be printed in large quantities.
• Offset Printing – Where ink is transferred from one surface to another, usually through a series of rollers.
• Digital Printers – Ink is printed through heads and the printing machine feeds material through the printer as the print heads release ink.   

Check out our blog post which describes these print technologies in more detail.

Displaying a piece of art, advertisement, or attention-getting graphic in large format is a fantastic way to get noticed as a business. Despite the fact that big commercial printers, which can be very cost prohibitive for anyone except large companies, large format printing is a growing industry with more cost-effective print options available all of the time. Printing technologies and the spread of such companies with access to these printers now allow you to print stunning graphic designs or custom artwork on virtually any medium.

Signs.com proudly employs state of the art digital UV printers for all of your wide format jobs. This means your design can be printed on almost any material from plastic, to vinyl, to metal up to 48” x 96” in most cases. The UV Printing process also makes your design more durable on your sign. Learn more about the way digital UV ink works here.

Large Format Highlights:

• Print width between 18” and 100”
• Grand format has print width over 100”
• Common large format prints include vinyl banners, yard signs, aluminum signs, a-frames and flags
• Prints are created using lithography, screen, and digital printing
• Digital printing method allows for vibrant color on most surfaces

What is Small Format?

Small format printing includes a much broader definition in the printing world. Your personal printer sitting on your desk at home is a small format printer, for instance. Depending on the type of paper you buy, you can inkjet or laserjet print lots of different media from photographs to pamphlets and (of course) copy paper materials. From the commercial print industry many small format products are printed with high quality inks on industrial printers that can produce large quantities in a very short period. You are familiar with a lot of the products associated with small format printing. See the table below for some of the most common applications, sizes and uses of small format print products:

Similar to large format, there are several different types of small format printers. The large quantities usually needed for small format products like business cards or postcards means that most jobs are professionally printed onto larger sheets and then cut down to size after printing and drying. This process is usually done via offset printing, but can be completed with digital printers as well. Due to the time to set up, cost of materials, and other factors, it is much more affordable to order small format products in bulk rather than purchasing one print at a time. Sellers of small format printed materials usually provide discounts when purchasing higher quantities of the same print.  

Small Format Highlights:

• Print almost anything on hundreds of material types
• Some prints can be done with personal printers
• Great for marketing materials like business cards and brochures
• Inexpensive, especially for large quantity orders

What Format is Best for You?

Now that you have a better understanding of large format vs. small format printing, you should be able to make a more informed decision about what type of printing you will need for your project.

Large format printing gives you the freedom to make a bold statement by printing whatever you want on several sign materials from flexible to rigid and durable to light. With large format printing you can get great indoor and outdoor use signs that easily capture attention of passersby. You can also order in smaller quantities or one off prints. Small format printing, on the other hand, often means that you’ll need to order your designs in bulk due to the cost ratio of set-up time, materials and size of the print job. With small format however you may find lots of value in promotional products that can be distributed to a large, but targeted audience.

There are major differences separating small and large format printing—it comes down to how you plan to use the end product. Now that you have a better understanding of these printing worlds, take a look at our large selection of large format and small format options by browsing our products found on our site. When you order from Signs.com, you’ll get high quality, fully customizable signage and quick turnaround times on your orders.

Large Format Vs Small Format | Signage 101

Standard Banner Sizes

Banners are large format signages that are usually made out of mesh, vinyl, and fabric. These signs are suitable for indoor and outdoor use and are portable compared to other types of large signage solutions. They are also easy to install and set up, and are affordable.

Banner sizes vary depending on the location it will be displayed and what it will be used for. Banners that are used outdoors for promotion or advertising should have font types and sizes that can be read even at a distance. For many, the bigger the size, the better chance of grabbing the attention of its audience.

Here are the standard sizes for banners:

Vinyl

• 6′ x 3′ (72″ x 36″)
• 4′ x 2′ (48″ x 24″)
• 8′ x 4′ (96″ x 48″)

Fabric

• 4′ x 8′ (48″ x 96″)
• 8′ x 10′ (96″ x 120″)

Mesh

• 4’ x 2’ (48″ x 24″)
• 6’ x 3’ (72″ x 36″)
• 5’ x 10’ (60” x 120”)

What type of banner should I choose?

Vinyl

• More affordable and durable and great for outdoor use (can also be used indoors)
• Matte finish · Comes with grommets and a welded hem
• Tear and weather-resistant
• Same material used for billboards
• Printed using 4-color, UV-resistant ink

Fabric

• Good choice for indoor use (tradeshows, presentations, etc.)
• Made from a 100% 6.8 oz. polyester
• Printed using dye sublimation
• Lightweight

Mesh

• Alternative to vinyl, good for indoor/outdoor use
• Can be for temporary and permanent purposes
• Has a 70:30 ratio compared to vinyl
• Allows wind to pass through
• Mostly used on chain-link fences

Learn more about standard banner sizes here!

Standard Yard Sign Sizes

Yard signs are signs made out of 4mm corrugated plastic with vertical fluting and are used outdoors. The most common sizes for yard signs are:

• 24″ x 6″
• 24″ x 18″
• 18″ x 12″
• 36″ x 18″
• 2′ x 2′
• 4′ x 4′

Yard Sign Accessories

Aside from the common sizes, there are also different ways to install or prop up yard signs. They can be hung, mounted in frames, or displayed with optional wire stakes. Wire stakes also come in two types: Standard and heavy duty. Standard wire stakes are made out of 9 gauge steel while the heavy duty ones are made of a base of ¼” steel and a welded top of 9 gauge steel. This feature allows heavy-duty stakes to have more support and stability in them.

Other frames that are often used for yard signs are real estate frames and premium A-frames. Real estate frames are installed using optional grommets, rope, or string. These are made for standard 24” x 18” signs and can hold different types of materials. Premium A-frames on the other hand, are typically used as sandwich boards for retail establishments. Washers and screws are also utilized to attach signs on them.

Yard signs can be mounted anywhere and be used for different purposes. Whether it’s for real estate, promotions, events, political campaigns, or conveying political views, yard signs are an effective way to make your message stand out and get recognized. If you’re a candidate running for office for example, you need larger signs that can make people driving or walking by easily read your values and advocacy.

To learn more, find more detailed information on yard sign sizes here.

Standard Aluminum Sign Sizes

Aluminum signs are made of weather-resistant, pre-painted aluminum sheets with a solid polyethylene core and a thickness of .008″ (or 1/13 inch in total). These are printed directly, using a vibrant, UV ink. They’re available in any size or shape here at Signs.com, but they also come in standard sizes such as:

• 12″ x 12”
• 24″ x 6″
• 18″ x 24″
• 2′ x 2′
• 4′ x 4′

Aluminum signs are commonly used for the following applications:

• Street/road signs
• Highway signs
• Speed limit signs
• Parking signs
• Smoking and regulatory signs
• Beware of dog signs

Standard Plastic Sign Sizes

Plastic signs are durable and affordable signs that can be used for both indoor and outdoor purposes. These signs are made of either a 3mm or 6mm PVC plastic, and printed with a UV ink. With proper care and storage, these signs can last for many years. They can also be single or double sided, as well as eco-friendly and recyclable.

The standard sizes of plastic signs are:

• 2″ x 12″
• 24″ x 12″
• 36″ x 18″
• 2′ x 4′
• 4′ x 4′
• 4′ x 8′

Plastic signs have a matte finish, and are used for interior signage, warning, manufacturing, safety, trade shows, etc.

Standard Advertising Flag Sizes

Advertising flags are one of the ways to boost brand visibility and promote a business. They’re portable, durable, and stable enough for the outdoors. They have various shapes, from feather and angled to teardrop and rectangle.

Its standard sizes vary depending on the shape of the flag:

• Feather – 9′, 10.5′, 14′, 18′ (excluding the base height)
• Angled – 9′, 10.5′, 14′, 18′ (including the base height)
• Teardrop – 7′, 9’, 11.2’, 13.5’ (including base height)
• Rectangle – 8.5’, 11.8’, 15’ (including base height)

Standard Event Signage Sizes

Most events are not just limited to one type of product. Whether it’s for an interior or exterior event, different types of products are needed for a venue to look presentable and capture the attention of its target audience.

If you’re planning to hold a conference, trade show, or any other type of event, here’s a quick rundown of the commonly used products and their standard sizes to give you an idea on what to order.

• Pop-up tents – 10′ x 10’, composed of a polyester canopy and a 1.6” aluminum frame. These are waterproof and weather-resistant and ideal for marketing events, trade shows, sporting events, etc.
• Pop-up displays/backdrops – 8′ x 8′ and 10′ x 10′, made of 8.8oz polyester fabric, these are commonly used for trade shows, conventions, and media events.
• Retractable banners – 24″ x 81″ and 33″ x 81″, made of either 13 oz. vinyl or 9 oz. polyester, these are easily expandable and can retract to an aluminum base. Used in trade shows, presentations, conferences, etc.
• Table throws – Also known as table covers. These are available in two different sizes (6’ or 8’), made of 6.8 oz. polyester fabric and are reusable and washable. Used in booths, trade shows, farmers markets, conventions, etc.
• Table runners – widths vary and are measured in 6” increments. Starts from 24” x 90” to 60” x 90”. Can be placed in a vertical or horizontal fashion. Used in trade shows, weddings, and other special events. Find out more about table runner sizing in this post.

Standard Flag Sizes

Flags are made of a 4 oz. polyester material and printed through a dye sublimation process. These are designed for both indoor and outdoor spaces, and are easy to hang or set up with the use of string, clips, or hooks. The standard size is either 3′ x 2′ or 3′ x 5’.

Standard Pole Banner Sizes

Pole banners are signs displayed between two poles on lamp posts. These are usually seen on campuses, boulevards, and main roads. They are printed on an 18 oz. vinyl and used to promote a brand or event.

The standard pole banner sizes are:

• 18” x 36”
• 24” x 36”
• 30” x 36”

Miscellaneous Signs Standard Sizes

Wooden/Construction Signs

Construction signs are signs created to keep workers, passersby, and visitors safe from potential dangers in a construction site. There are various types, including wooden, aluminum, vinyl, rigid plastic, magnets, reflective aluminum, and high adhesive decals.

Wooden signs are one of the most often used construction signs. These are ½” thick high-density fiberboards that are covered in bonded polymer overlay. Long-lasting and weather-resistant, these are an excellent choice for outdoor purposes. While these can be cut into custom shapes and sizes, there are also standard sizes available:

• 12” x 24”
• 24” x 24”
• 2’ x 4’
• 3’ x 5’
• 4’ x 4’

Business Signs

Business signs are signs used for outdoor purposes. These are used to advertise products, increase sales, drive traffic, or display your brand. The standard sizing for business signs depends on the type of product you choose. Whether you prefer banners, yard signs, aluminum signs, or plastic signs to promote your business, Signs.com has the solution to your printing needs.

In general, there are several factors to consider in determining the right size for signages – the location, material, visibility, and even the traffic speed. Here at Signs.com, we understand that your chosen signage is a reflection of your business or brand. Our team of professionals is prepared to help you create signs that meet your business goals. We also have an advanced design tool that will give you a good idea on how to size your custom signs.

Standard Signage Sizes – Signage 101

How To Put Up or Install Yard Signs 

The simplest and most popular way to install yard signs is by using wire stakes. These are H-shaped steel stakes that you drive into the ground. They are lightweight, easy to transport, and when used correctly, reusable. Putting them up is simple: 

1. Find a suitable surface where your yard sign will be displayed. Ensure the surface is soft enough to insert the wire stake but firm enough to hold your sign up. 

2. To install the wire stake, push it far enough in that it will support the yard sign. You can use your foot to add extra force if the ground is firmer. Take care when doing either that you don’t bend the wire stakes as you do so.  

3. Once the stake is firmly placed in the ground, you can slide on your yard sign. Align the corrugated flutes inside of the yard sign with the top prongs of the stake and slide it on.   

Our wire stakes come in standard and heavy-duty versions. Standard is made from 9-gauge steel while heavy-duty has a sturdier base made from 1/4″ steel with a welded top also made from 9-gauge steel. The heavy-duty stake provides more stability and strength when facing windy conditions. With routine care and maintenance, wire stakes can be reused for years. 

While wire stakes are the most common way to put up yard signs, they are versatile enough to work with other display methods as well. Signs.com offers three different metal frames and suction cups that can all be used to display yard signs.  

Additionally, wooden stakes are yet another way to display yard signs. The primary advantage of these is that they are easier to drive into hard surfaces than the traditional wire stakes. You can then attach your sign to the wooden stakes via a screw or bolt with a head that is big enough to hold the sign in place – but be careful not to splinter the wooden stake in the process. This is typically a more laborious and costly method of displaying them but can work better if they are going to be up for an extended period.  

Spider stakes are a modern take on the traditional H-stakes. They are easy to install, give additional wind resistance, and are made of 100% recycled material.  

If your yard sign has grommets, you can also hang them using rope, hooks, or zip ties.  

If your location is prone to strong wind, we recommend installing the yard signs at a slight angle so that the sign itself doesn’t absorb the full impact of the wind. You should also try to drive the wire stake as deep as you can, within reason, to strengthen the base support. Another tip to combat strong winds is to use two stakes. On smaller signs, you can install the first stake normally, then use one prong from a second stake and insert it in the middle of the yard sign panel, creating a T-shape. Drive both stakes into the ground. For larger signs, that do not result in horizontal fluting, Signs.com offers two wire stakes that can both be installed in standard fashion to help keep your signs upright and displayed as they are intended.  

If you plan to put up really large yard signs and that need to be displayed for an extended period of time it is common to reinforce the back before displaying them. Otherwise, you run the risk of the signs toppling over or being damaged by the wind. Similar to the wooden stakes method above, you can attach the sign to a large piece of plywood that will serve as a protective and sturdy backing. With or without the solid backing, a custom wooden or metal frame will also help your oversized yard sign last for the long run while displayed outside.

Rules and Regulations of Displaying Yard Signs 

While the process of designing, buying, and displaying yard signs is super easy, there are a number of common questions as it relates to displaying your yard signs. The most common is: where can one put yard signs? Additionally, how long can they be displayed for? What about what they can and can’t say? Does this differ where the yard sign is placed – on private property vs. public property? All of these questions are worth thinking about as you move through the design and ordering process. While we’re not legal experts, as best as we can, we’ve tried to address some of these questions around yard sign placement below. 

Where Can I Put Yard Signs? 

Some states, municipalities, and homeowners’ associations (HOA) have strict rules regarding the use of yard signs, whether it’s political in nature or not. In general, as long as the yard signs are placed within your property, you have the freedom to do so. This means that you can place for sale signs, advocacy messages, religious messages, or political support on your lawn or property without fear of running into any issues. Which, of course, as it relates to freedom of speech makes perfect sense. However, placing yard signs outside your property, such as in empty lots, along city streets, public parks, etc., depends on local rules and regulations and as noted below this public display of certain messages is where personal rights such as freedom of speech and local laws have collided in recent years. Thus, simply put: for yard sign use outside your personal property, it’s best to consult with the municipality, homeowner’s association, or other applicable governing body to make sure you are adhering to any rules or regulations that may be in place as it relates to where your signage can be displayed. 

How Long Can My Signs Stay Up? 

Once again, this answer is contingent on where your yard signs are displayed. Of course, on private property, we know of no rules or regulations that state that lawn signs can only be displayed for a certain period of time. Of course, if your private property is governed by some kind of HOA and you’ve agreed to certain covenants and restrictions there might be some duration limitations but otherwise, you are free to display the sign(s) for as long as you wish.  

On public property, once again, it is prudent to verify if there are any stipulations surrounding the duration of displaying signage. We know for certain that many cities often give political candidates “x” number of hours or days after the election has ended to remove all signage from public property. Understandably the administrators of certain public property locations don’t want signage from past elections, causes, and events permanently displayed in an unsightly and dated way. So, whether you’re a political candidate, a supporter, or have placed yard signs for an entirely different reason on public property, make sure to know what is required as it relates to the removal of your sign.  

What Can I Put On My Yard Signs?  

The actual content of your yard sign is far and away the most complicated part of the public display of yard signs. Like the questions around where and for how long, there is both a public and private property angle to consider as it relates to the actual content of your sign. 

We would assume that on private property you can display religious or political (or otherwise) related yard signs with whatever you want on them given that it is your private property and it would fall under freedom of speech rights. That said, you may want to make sure that there are no HOA regulations surrounding the content of your displayed signage.  

That said, and regardless of possible HOA regulations, there may be some cases where what you put on your sign is regulated. For example, can you display signs about your immediate neighbor or others in your neighborhood? Generally speaking, yes, as long as it’s within your property it is your constitutional right. However, you may only be permitted to do so if you’re abiding by local laws and regulations, as well as your HOA agreement. For example, in some cases, you can’t display yard signs calling your neighbor a sexual predator. In some places like Starke, Florida, and Corpus Christi, Texas, it is the police and local government who are authorized to display such signs. While there is no way for us to detail every single city or municipality’s governing laws as it relates to this one example, let alone all of the unique situations that may arise, if you plan on putting up signs with potentially offensive content to some, it’s best to take a moment and consult any governing bodies and local laws before doing so even if the message is factually correct.  

On a similar note, even when you’re displaying signage on private property, creating and displaying signs that display unsubstantiated claims or misinformation may be deemed as harassment, defamation, or run afoul of fair business practices. Any of these scenarios could quickly become an invitation to a lawsuit or create other legal issues. So, while you might have the freedom to display anything you want, we’d urge caution, common sense, and decency as you determine what your sign on your private property will display.  

As for what you can and can’t put on your yard signs when displayed on public property it can be even more complicated. In the landmark case, Reed v. Town of Gilbert, Ariz., 576 U.S. 155 (2015), the United States Supreme Court deemed that sign placement regulation on the basis of content is unconstitutional. Thus, while it may appear that this gives the sign creator carte blanche as to messaging undoubtedly the governing bodies of said public properties have their own set of rules and restrictions in an effort to avoid situations that may create contention and/or liable situations. While we once again can’t detail all the scenarios or write a brief that balances freedom of speech rights vs. public display of signage messaging we’d recommend ensuring that your signs’ message will be in compliance with any possible regulation or laws that might be in place where you plan on displaying them.  

While the above questions around location, duration, and content of yard signs can very quickly veer into complicated legal areas, for the vast majority of sign uses you can rest assured that with a little common sense and decency you’re probably just fine in displaying your yard signs with the original messaging. To be safe, and because we’re not legal experts, we’d still highly recommend verifying with any governing body or location where you might be displaying your yard signs to make sure the location, duration, and content of your yard sign display won’t cause any issues.  

How To Protect Yard Signs? 

The simplicity of yard signs also has a negative – they can be vandalized, stolen, or damaged. While this is illegal, it does happen sometimes, especially during election season when yard signs are seemingly everywhere and emotions run high. The best way to avoid this scenario is to make sure that your yard signs are placed in a well-lit, visible area inside your property to deter trespassers. If you have a CCTV camera, make sure that your yard signs are within view as well to catch the faces of the culprits. 

Though it isn’t currently offered by Signs.com, you can also use an anti-graffiti laminate to help protect your signs that may not be placed on your property or with any kind of video surveillance deterrent. This film is placed on top of your sign to protect it from stains, chemicals, permanent markers, and paint. If your sign does get vandalized, you can use household cleaners on the laminate to remove the marks without risking damage to your yard sign. While this is an additional cost to consider, it ensures that your signs are safe from being defaced by anyone with ill intent. Lastly, you can also opt to remove the yard signs at night and put them up again in the morning.   

While corrugated plastic is weatherproof, inclement weather can still damage it. Extreme weather conditions, such as ones with abnormal amounts of precipitation, wind, or temperatures, can negatively affect your yard signs. If the weather forecast is bad, we recommend stowing them away until the weather passes. For very little effort, this will ensure the longevity of your yard signs.

 Can Yard Signs Have Grommets? 

While wire stakes are far and away the most common way to display yard signs, grommets are sometimes used as well. Grommets are small metal rings usually used with vinyl banners for easy hanging. These are located on the corners of the banner and you can use rope, zip ties, or suction cups to hang your banner. Likewise, you can select grommets to be placed on your yard sign so you can hang it up on your door, windows, or anywhere you prefer. Our yard signs are weatherproof, so you can hang them indoors or outdoors. When using them outdoors, make sure the grommets are tightly tied or firmly secured to ensure it doesn’t fall down. 

The primary advantage of choosing grommets for your yard sign is the added display versatility that comes with it. You can display it using wire stakes or hang it with rope and hooks. This is a good option to consider if you’re always changing the location of your signs or need to display it in a unique way. It ensures that you can display your marketing materials whatever the place or situation. However, grommets do have the potential of interfering with your design. Thus, if you know you need grommets for your yard sign make sure to design your sign in a way that the grommets (in the four corners or top two corners) don’t detract from your design or main message in any way. While grommets for your yard sign are a far less common option there is no doubt they still look great and add even more versatility to an already great sign choice!

How To Store Yard Signs 

After the seasonal events are over, you’ll need to store your yard signs properly to keep them in good condition. Since our corrugated plastic signs last for years, you can reuse them once the situation presents itself.  

We recommend storing yard signs upright next to each other. You can store it flat and stacked but make sure not to place anything heavy on top of it to prevent permanent unsightly dents and creases (unlike vinyl banner wrinkles or creases these will not come out). This also goes for wire stakes. Placing heavy items on top of the stakes can make the steel bend, rendering it unusable.  

Store the yard signs in a cool, dry place. Dirt and humidity can in some cases lead to mold formation. When the time comes to display your yard signs again simply wipe them down with a wet rag and they should be good to go! 

That’s A Wrap!

We hope that our brief guide on some of the finer side of yard signs can assist you in making the right decision as you purchase yard signs. With this extra knowledge, we’re confident that you’ll get plenty of value from a true time-tested signage solution. 

Yard Signs FAQ Part 1 – Signage 101

How do you stand out from the fierce competition and make the most out of those precious eight seconds? 

With stunning vinyl banners, you can stop people in their tracks and capture their attention from just about any distance. Custom vinyl banners have a high visual impact that makes them ideal for street and other advertising. Not only are they great as an outdoor signage option, but these large custom signs also cost less than digital media and are extremely durable to boot. 

If you’re new to designing banners, the options and process of creating a banner may seem overwhelming. What’s the difference between the materials? Do you need pole pockets or grommets? In this post, we’ll walk you through the different banner options, design considerations and creative options, and how to design a banner online. All so that you can create eye-catching vinyl banners that speak to your customers. 

Vinyl Banner Options 

Here at Signs.com, we offer two types of banner material that you can use indoors or outdoors: 

• 13 oz. vinyl offers an excellent combination of weight and thickness. It’s the same material used for billboards and other outdoor displays.  
• 18 oz. vinyl is a heavy-duty material that you can print on both sides. This material provides 100% opacity. It blocks the light, so your message always remains visible. 

All our banners have an internal scrim makeup, a polyester cording or thread that adds tensile strength to the material. This prevents our vinyl banners from tearing easily during windy conditions and is a big part of the reason why your banner will last for years to come.  

Rest assured that no matter which material thickness you choose you’ll get a long-lasting vinyl banner. The most important consideration when it comes to thickness is probably whether you want a single-sided banner or a double-sided one. If the latter, make sure to select 18 oz. vinyl. 

After determining the thickness and the number of printed sides, the next choice to make is your edge finish.  

By default, our banners’ edges (13 oz.) are heat-welded—not glued or stitched like other banners in the market. The welded helm –for added durability and provided at no extra cost – prevents the banner from fraying and tearing over time. You can also order banners that are flush-cut or without the welded hem. To do so, select the 18 oz. material. A flush cut edge doesn’t mean that the lifespan will be shortened but rather is a function of the material. The thicker banner option is still plenty durable!  

Display options will be the next decision you’ll need to make. The most popular and default option for our banners, and for easy installation and display, is having metal grommets included with your banner. These metal grommets allow you to hang or display the banner in a variety of ways with rope, zip ties, bungee cords, and more. Simply select what grommets option you need and select accordingly. Needless to say, if you plan on hanging your banner then you’ll likely need grommets. A general rule of thumb is that the bigger the size of the banner the more grommets you’ll need so it displays well.  Read ALL about grommets here.

The other extremely popular display option is pole pockets (think: parade banners or championship banners hanging in a gym). Three-inch pole pockets can be placed at the top and bottom of your banner or just the top. It is important to note that pole pockets, like some other option selections, impact what additional banner options are available. For example, banners with pole pockets can’t have the welded hem we outlined above. Our banners product page has an easy-to-understand options summary table that will help you get the options you need for your banner’s end use!  

Any extra accessories you may need to display your banner are also available during the design process. From rope to zip ties to velcro patches, there are plenty of ways to display your custom banner. 

How to Make a Banner 

With a basic understanding of banner materials, and all the various banner options selected, the process of how to make a vinyl banner now turns to the design side. 

Designing vinyl banners is easier than most people think. Unlike brochures or flyers that can contain a lot of information, banners by necessity typically focus on just the essential points. Before creating your banner, here are some design considerations you should keep in mind: 

Placement and Use 

Location maybe more than anything else influences a banner’s overall design. Think about where you want or need your banner to be displayed. Will you put it against a wall or on the street? In a classroom or outside a business during a grand opening? Considering the background and setting will help you plan the color, size, and the number of printed side(s) of the banner. 

The goal is to make your message stand out, so your banner design shouldn’t blend with the environment. (check out this post on more on color contrast) A bold color against a gray wall will surely make your banner pop out. However, the color scheme should still be representative of your brand.  

Purpose 

Vinyl banners can be used in different ways. Traditionally, banners are hung against a wall, but they can also be mobile as in the case of parade banners. If you plan to engage crowds at a parade, we recommend using the 13 oz. vinyl for a parade banner.  

The 13 oz. vinyl is light enough to be carried for long periods but is durable enough to withstand heat and wind. Since your message can be seen from only one side, the 13 oz. vinyl is a cost-effective solution with its single-sided printing. We recommend adding pole pockets for inserting wooden dowels or actual poles to prevent the signage from flapping in the wind while marching. 

For banners that are hung on posts or along the street, the 18 oz. vinyl is a good choice. The thicker material allows for double-sided printing, so your message can be seen from either direction.  

Message and Imagery 

Text and images are essential to getting your point across. The perfect combination of typography and imagery can persuade customers to buy from your store, check out your website, or join a cause. However, having too many design elements or too much text on your banner can overwhelm those that see it. Banners are designed to deliver a clear and concise message, so keep your message to just a few words. 

Before putting together your design, think about how and where people will view your message. If your customers will see your message from a highway and in a moving car, the size of your banner and artwork/copy should be big enough to be seen quickly. A party banner can have a smaller design because it’s stationary. Most people can also get close enough to the sign to read the message at their leisure.  

Think about font sizes, weights, and combinations. Sans serif fonts tend to work well because they are easy to read. However, it all goes back to your branding. If your business already has a good following, it doesn’t make sense to change your style for the sake of creating a banner.  

Additionally, keep design elements away from the edges. This ensures that no part of your design will be lost during the production process and that people can see the whole message and other important information such as your business address, phone number, or your website. Lastly, and as noted above, consider how your design would look against the background color. Contrasting hues are effective because they put the most important part of your design in the spotlight. 

While the option selection process for your banner is a fixed set of options, designing your banner has no limits to what you can do. If you’re feeling overwhelmed, or just want some professional help, don’t hesitate to reach out to our team of professional graphic designers for free design help.  

How to Design a Banner Online 

Keeping the above design considerations in mind, you can now confidently say that you know how to create a banner for your business. Armed with this knowledge of how to make a banner, there are plenty of free and paid online design tools to put it all together.  

If you’re partnering with a designer, you can use professional tools such as Adobe Photoshop and Illustrator to create your design. These are paid tools that have all the bells and whistles you’ll need for great artwork. However, there’s a steep learning curve if you’re planning to create the design on your own.  

There are also a plethora of online tools that come with varying levels of functionality if you don’t have, or can’t afford, the standard Adobe products. These online tools typically allow you to then use the file and print it wherever you prefer. Though, some of them will include a watermark that must remain part of your artwork unless you pay some kind of fee or sign up for a premium service. 

If you’re not one who has the skills or desire to design your own banner, some custom printers offer paid design services. You can specify exactly how you want your banner to look and then pay by the hour for them to design it for you. Be aware these can be extremely costly and often come with limited or very detailed language around revisions. More often than not these services are also on the slow side. Thus, if you’re in a hurry you’re likely better off to try it on your own or explore other options. 

If you want to create your design without the steep learning curve, without the extra costs, and without the long wait, Signs.com is your best bet. We offer an online design tool (AND free design services!) that allows you to create a banner regardless of your design skill. Our easy-to-use online design tool makes it effortless to create artwork from scratch. Or you can start from a pre-designed sign template. You can upload images in any of the following formats: AI, EPS, PDF, JPEG or JPG, and PNG. After you’re done designing give your banner options selection a quick double-check and then quickly and easily check out online! 

Create Vinyl Banners With Signs.com 

While making or creating your own banner may seem like a daunting task, it really isn’t! Knowing what options are available and best suited for your needs, what things to consider from a design perspective, and a little time in our design tool and you’ll have an eye-catching vinyl banner in no time! 

How to Make a Vinyl Banner – Signage 101

Anyone who needs to get their message out needs a banner. Banners provide a great way for business owners (and others!) to broaden their reach and communicate important messaging, such as a sale, a new product or event, or a promotion. Like other kinds of outdoor signs, banners offer an affordable and effective way to reach new customers and reconnect with old buyers. Schools can use it for important announcements or celebrations. Non-profits and advocacy groups can use it to raise awareness about issues they care about. Event managers can use it to promote their events and on the actual day of the event itself. And the list goes on. In short, banners are widely used in many different outdoor scenarios due to the variety of advantages they offer. 

If you’re looking to design your own outdoor banner but don’t know where to start, we’re here to help. In this Signage 101 article, we’ve prepared this comprehensive guide with everything you need to know to get your own outdoor banner. 

What Are Banners Made Of?

Banners typically come in vinyl, fabric, and mesh. When it comes to outdoor advertising, vinyl banners are our top performers.  

Vinyl is durable, affordable, and long-lasting – it’s resistant to weather, water, and humidity – making it the best choice for outdoor displays. In contrast, fabric banners are made of lightweight polyester, which makes these portable and easy to display but not suited for outdoor use. On the other hand, mesh banners also offer a great outdoor banner option but are lighter and more resistant to wind, thanks to their mesh construction. Thus, if the wind is your primary concern, then mesh banners might be the right choice for you. Otherwise, vinyl banners offer the all-around best banner option for outdoor use. 

Read our article on banner material comparison for more details.

Why Are Vinyl Banners the Best Option for Outdoor Use?

Vinyl banners are made with durable yet lightweight material that’s waterproof and weatherproof. This durability comes from how the vinyl itself is manufactured. Basically, the internal makeup of the vinyl (called a “weft inserted knit” or internal scrim) reinforces the material and makes for a very strong and durable outdoor material for your sign. This durable construction of the material doesn’t sacrifice image quality as they also provide an excellent printing surface. Our vinyl banners come in two thickness options: 

• Thirteen-ounce (13 oz.) vinyl – ideal for everyday display. This is the same material commonly used for billboards.  
• Eighteen-ounce (18 oz.) vinyl – recommended for heavy-duty displays. This high-grade banner material is heavier and more durable.

When placed and used correctly, your vinyl banner is durable enough to withstand constant exposure to the elements. In fact, with proper placement and care, your vinyl banner can last more than three years. In many cases, this lifespan can be much longer if you’re aware of the factors that may affect the durability of your banner. 

To maximize the lifespan of your banner and make it last as long as possible outdoors, it is worth noting some of the main factors that can affect its lifespan: 

• Sun Exposure – Prolonged exposure to natural light and heat can cause your banner to deteriorate quickly. So, while you can leave your banner up year-round (excepting inclement weather), to prolong the lifespan of your banner even further you can take down and store your banner if your end-use allows. 
• Wind – Strong winds can be bad for vinyl banners. If you’re going to use your banner in a particularly windy place you could opt to go for a mesh banner as discussed above or securely display your banner. Typically, the damage from windy conditions comes from a banner that is poorly displayed and the resulting flapping/movement can cause damage. Selecting and using sufficient number of grommets and bungee cords or rope, or other comparably sturdy display methods, should mitigate risk of wind damage to your banner.  
• Weather – Prolonged and frequent exposure to heavy rain and very low temperatures can lead to a shorter lifespan for your banner. Unfortunately, this is true no matter what you do for your banner – or where you buy it from. Simply put, some climates and locations are more favorable to your banner’s lifespan. 

• Pollution – While this is the least likely factor to affect the lifespan of your banner, pollution can wear down your banner fast. When exposed to excessive pollution, the colors can fade, and your banner will be covered in grime. If you live in a very high pollution area, much like inclement weather, we’d recommend that you display your banner only when needed and store it to prolong its lifespan. 

Popular Sizes for Outdoor Banners

Vinyl banners come in pretty much every size imaginable. And due to the wide variety of end uses for banners there is often no one size fits all for what size you might need your banner to be. That said, in our experience the most popular size for an outdoor vinyl banner is 6′ wide x 3′ high. This size provides one that is big enough to be visible but not so big that it is overwhelming. It also results in a banner that comes in at a very affordable price point. 

The most important thing to consider when deciding how big your banner needs to be is the end-use. Where will it be displayed? Who will be looking at it? Drivers? Pedestrians? Knowing these things will help ensure that it is sufficiently big and readable to those that need to see it. As a reference point, the image below shows some of the most common signs you might see on a day-to-day basis and how they compare to the 6’x3’ banner size referenced above.

Further, to help you determine what size to order for your specific needs, you can jump over and read our article on our standard vinyl banner sizes and our guide on letter height and viewing distances.

How to Put Up Outdoor Banners

There are a variety of ways you can display your vinyl banner outdoors, depending on its size. You can use velcro strips or small screws through the grommets and hang your banner against a wall. In some cases, specialty adhesive tape can also be used for flat surface display. You can also suspend the banner between two posts using ropes or zip ties – a very common and practical display method.  

If you want to hang your banner from the ceiling or an awning, use the grommets to pull up your banner with a string or a rope. You can also use bungee cords to pull your banner tight, or nylon rope, hanging clips (or carabiners), zip ties, or even suction cups/hooks. 

Other ways to display your banner include hanging the banner on a fence, a table, or the side of a slow-moving or parked vehicle. For a static display, use a pole or hang your banner against a wall or a frame. 

The most important thing to remember when displaying your banner is to do so securely. A banner that moves, slides, or flaps in the wind is much more likely to be damaged over the long term. Securely displayed vinyl banners can last for years in the right conditions and with the right care.  

Learn more about how to hang your banner.

What You Need to Create Outdoor Banners That Stand Out

With your material and size selected, and now that you’re well versed on what affects the lifespan of your banner and how to display it, it’s also important to make sure your banner is well-designed!  

If you don’t have any previous design experience, creating a custom outdoor banner can be intimidating. We’re here to walk you through the essentials of a good vinyl banner design. Here are the most important things you should consider when designing a banner that you will be proud to display – and get you results.  

1. A Clear Purpose  
 
What message do you want to convey? What’s your call to action? Your message should be clear and direct, whether it’s promoting a store opening, announcing a seasonal sale, directing foot traffic to your storefront, or inviting trade show attendees to your booth. 

2. A Good Location for Display 

As with any sign, the location of your banner is crucial to its effectiveness. Your chosen location will influence the size of the banner, the colors you would use, and the messaging. Will your audience be walking, standing, or driving when they see your banner? How can your banner copy help capture your audience’s attention? Does your messaging need to be concise? Or can you afford to put more information on it? Consider where the banner will be displayed as you customize your banner’s written component. 
 
Once you have a good idea of where you’ll display your vinyl banner and what it will say, you can select a color scheme for your design. It’s not enough that the colors you choose are attention-grabbing; these should also contrast nicely with the background. You don’t want to use brick red in your design when you’re going to set up your banner against a red brick wall. 

3. Eye-catching Colors and Fonts  

We’re not talking about your brand colors and font – ideally, you shouldn’t change that – but what colors to use for your signage. Remember to choose a color scheme that doesn’t clash with your brand and fully conveys your message. For example, avoid putting dark-colored type against a dark background.  

When designing your banner, remember not to use too many colors that may distract from your message. 

It’s also important to choose the right font. We recommend a good, solid sans serif font that is easy to read. Our design team believes that the best fonts are the classics.  

Our top five fonts include Helvetica, Futura, Bebas, Avenir, and Proxima Nova. (We love to talk about this! We have an in-depth article on the best font types to use for signs.) 

Care Tips for Your Banner

After you’ve done everything else for your new outdoor banner don’t forget to take good care of it! Here are some tips on how you can take care of your banner and extend its lifespan: 

• Regularly clean your banner with soap and warm water. 
• Avoid displaying your banner in an area that is exposed to the elements for a long time. Sun exposure, pollution, and strong winds will affect the durability of your banner. Try to place the banner in a spot that does not constantly receive direct sunlight to prevent fading. Or as noted above, in some cases you can remove and re-display it as needed if the extra lifespan is worth the effort of doing so. 
• Ensure the surface or the poles where you hang your banner are free from rust, grime, or anything that can stain your banner. Also, ensure your banner is securely displayed! 
• Never iron your vinyl banner. To smooth out wrinkles, you can try placing a flat, heavy object on top of your banner and leaving it in the heat of the sun. 

An Outdoor Banner for Years to Come!

Although mesh and fabric banners are also great banner options, vinyl banners are the best choice for outdoor use. With the right banner type, size, design, and placement, you can effortlessly connect with your audience, buyers, or prospective customers and broaden the reach of your message. And with proper care, your banner should last for years to come!

Create Your Own Outdoor Banner Design  

Need help printing your own vinyl banner? Wondering where to buy outdoor banners that will last? We’re here to help!  

Customize the banner size, color, and material using our online design tool. We have a library of free templates that you can use for inspiration or you can upload your own design to have it printed with us. 

If you have an idea that you want a professional designer to bring to life, check out our free design services.

Related Articles

Signage 101 – Comparing Outdoor Signs.

Aerial Advertising: Banners in the Sky.

Do You Need Vinyl Banners for Business Advertising: A Checklist.

A Guide To Outdoor Banners – Signage 101

Just as beauty is in the eye of the beholder, which finish you choose is primarily an aesthetic preference. And while it’s true that you really can’t go “wrong” with either finish, there are some practical considerations to keep in mind when making that glossy-or-matte choice.

In this Signage 101 blog, we’ll examine those considerations and see if we can help you determine what finish might work best for your sign, photo, or other marketing piece.

Becoming Glossy or Matte

Ever wonder just how a paper or other substrate gets to be glossy or matte in the first place? As it turns out, there are two primary ways to achieve a glossy or matte finish:

● A paper or substrate has the finish “baked in” – The specific gloss or matte finish is achieved when the paper or substrate receives a chemical coating during the manufacturing process. The finish and smoothness (texture) will also be affected as the substrate is then passed through hard-pressure rollers (“calenders”); basically, the more or better calenders it’s run through, the more glossy it will become.

● A finish is added with a coating post-print – Print providers like Signs.com can also add a coating after the piece has been printed, typically to add extra gloss (although there are also matte and semi-gloss coatings as well, depending upon the print provider’s machinery roster).

It doesn’t truly matter how the gloss or matte effect is added – either up front or on the “back” end; the results will be similar.

Glorious Glossy

Think “bright,” “reflective,” and visual “pop” when you’re considering a glossy finish, and you’re on the right track for this smooth effect. Glossy works especially well with images (versus lots of text), especially high-contrast images.

Glossy’s other attributes include:

Vivid colors: It sounds like a cliché, but you will indeed get redder reds, bluer blues, greener greens, etc. with a glossy finish. That glossy finish will make all of your colors seem to burst from the photo or sign.

Richest blacks: A glossy finish will also result in your print’s blacks being more impactful – a pure, deep black that you’ll never confuse with gray.

Low-light friendly: Because a glossy finish will be highly reflective – especially under direct lighting – this finish does its best work in low-light settings.

Equating to luxurious, prosperous: For many, a glossy look visually feels like something that’s inherently valuable and expensive, and is something to be kept or treasured (versus tossed into the nearest circular file). Glossy carries a “modern” feel to it as well.

Marvelous Matte

When it comes to a matte finish, two descriptors that likely come to mind are “flat” and “soft.” A matte finish works very well with low-contrast or muted images – those without a lot of difference between the darks and the lights.

Other advantages of a matte finish include:

Fingerprint avoidance – Matte’s ability to ward off fingerprint smudges is particularly important when it comes to photographic prints.

Reflection protection – Matte is the best choice for displaying under bright lights because a flat finish won’t offer any reflections, unlike its glossy counterpart. Even under glass, a matte finish will still fend off reflections.

Accentuating image details: The matte finish will naturally allow the eye to see more detail in an image, and not be so visually “challenged” by a shiny gloss finish.

Write-ability – If you want someone to be able to write on the printed product with a pen – think business cards, for instance – then matte should be your choice. Ink smudges more easily on a glossy finish.

That “artsy” feel – A matte finish will help a black-and-white image maintain an artistic aesthetic. Matte also works nicely with sepia-tone and historic images.

Semi-Gloss, Metallic, and More

If you’re reading this blog and wondering, “But aren’t there more finish choices beyond glossy and matte?” the answer is yes.

Semi-gloss is the “in-between” finish – not quite as glossy as glossy, but glossier than matte. You might see it referred to as “luster,” “satin,” “pearl,” or any of half-a-dozen other names by print providers, photo houses, and even the paper producers themselves. Alas, there’s no industry-wide agreement on any of these terms, nor on just what constitutes “semi-gloss.” But, generally, all of these terms point to a texture somewhere between glossy and matte, with the final texture varying by paper/substrate and finish.

One other texture to highlight here: Metallic. The metallic effect is typically the result of a metallic layer (usually a polyester film such as Mylar) placed between the paper or substrate and a glossy coating. The result: a metallic look and pearl-like appearance to the printed image, with colors that really pop. The paper itself will be more durable than standard glossy or matte paper because of the metallic layer; but keep in mind that the glossy coating will not deter fingerprints. Ideally, prints on metallic paper will display best under good lighting – prints placed under dim lights won’t achieve the full metallic effect you’re looking for.

Here at Signs.com, we offer several products with glossy, matte, or other finishes:

• Photo prints – glossy, matte, and metallic
• Postcards – glossy and matte
• Brochures – glossy and satin
• Rack cards – glossy and matte
• Door hangers – glossy
• Table tents – glossy, matte, semi-gloss
• Hang tags – glossy and matte
• Business cards – glossy, matte, and more
• Stickers – glossy and matte
• Roll labels – glossy, semi-gloss, and metallic

Selecting a Finish: Glossy vs. Matte